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Everything you need to know

Working Together

Can I hire you just to design my logo? I know exactly what I want!

I don’t offer logo design on its own, and here is why: It’s important to me that every client walks away equipped with a complete and cohesive brand identity that reflects their authentic brand personality and intentions. Your logo is the centerpiece of your identity, and it’s extremely important that it has all the right ingredients baked in – personality, intention, position, etc. That takes getting to know your brand, diving deep into what makes it tick, and crafting a supporting visual system – not just designing a logo that looks nice!

I already have a logo—can you still help me with my brand?

Yes. Let me know about your situation and what you are looking to accomplish.

When can you start, and how long will it take?

All projects are different but many last about 6 weeks—this is flexible and is largely dependent on a client’s availability throughout the process.

Can you help with suppliers and manage the printing?

I can recommend the best printing process based on project requirements and budgets, and help provide specifications for quotes. I will advise you on online printing options, and if you are in Vancouver, a local printer. I do not, however, handle the actual printing–this as I also do not mark it up.

Will you use clipart for our logo?

No, but this is an issue to be aware of who should you choose to work with.

Do you ever work with teams of people, or just one-on-one?

I am happy to work with small teams on a brand strategy and Creative Director. I just need a single point of contact to coordinate logistics and make executive decisions. If you need help getting everyone on the same page, I also work along with content creator and copyright.

Can I book you tentatively for next month?

Build your brand is a big commitment! When I commit, I expect that you are committing as well. I require the 25% payment first in order to book your session. Once contracts are signed and that first payment is made, you are booked 100%!

Can you help me determine what I need?

If you are not sure what you need, that’s okay. I enjoy collaborating with clients to determine what is required to help them achieve their goals. I do this by gaining a clear understanding of your situation and budget.

What do I need to do to be prepared before contacting you or schedule a call?

For our first contact, I know I will have so much to talk about. However I dont want to waste your time, so during our first call I will need a clear explanation of your current situation, what you want to accomplish, your budget and the timeline. This way I can have start-point. Those are the most important things I will need to know during our first call. Beside that, if there is anything that you want to add to the agenda that I could talk about please let me know.

What type of clients do you work with?

People that value what I can bring to the table, and want me to be an active part of their project, to help them solve their problem. It doesn’t matter what industry you work in or if I have worked with a similar client before—the goal is about communicating what makes you unique regardless of your offering.



Creative Process

How long does your process take?

My design process takes 4–10 weeks, depending on the phase you are now. I also schedule with every client at least 2 weeks in advance before I start anything. That gives you time to complete my initial questionnaires about your brand, and gather some visual inspiration for me if you want.

My time is short, can you build my brand in 2 weeks or less?

I understand you must be very excited to see your brand out there. Build a brand takes time and a lot strategic thinker if you want make right and build something that long-last, it is necessary to follow the right steps and cover them carefully. I am sure you may find someone that will do the same services I offer faster, but for sure will not have the same quality as well will not be based on strategy at all. If you are looking for only a logo or pretty website, I may not be the best fit for you at this moment,

What if I’m not happy with any of your services?

I want your business vision and goals to be aligned with your Brand Strategy as well as have a brand identity and website that express your core values, it is solid, cohesive, consistent and most important they make sense to your business. I want you to feel comfortable working with us, but if I are not a good fit for each other, I will be able to discover that on our first call. I have usually a 2-3time review and adjustments to the designs for each stage of the project, and I’ll work collaboratively with you to critique them and make them perfect.

Can you create the content for my website?

Yes. I are connected with awesome and reliable content creators professionals.

Can you manage my Social Media Accounts?

I don't manage Social Media accounts. But I can suggest a professional that can do for you.

What is Brand Platform website? Why I need this?

A brand platform consists of various components. It is a place where all elements come together to form an overall image or perception of your company and brand.

There are many reasons why your brand plays a role in overall company success. Every business, including yours, needs a brand platform to establish the brand and guide all branding and marketing decisions.

The brand platform and brand positioning strategy are crucial for marketers executed, communicate clearly and in a consistent way with their target. Also by having a Brand Platform, you bring your entire team into alignment, so that all creative executions, product decisions and messaging are in one place. Remeber the main goal, its is bring clarity and consistence to your brand.

What files will I receive at the end?

If it is a website, you will receive first a login and password where you will have full access to the administration area. After that if you are not familiar with the platform your website is built, you will have a training about how it works and give insights about how to maintain de quality and the consistency of your design materials as well the organization of your content.


If it is your Brand Platform Website, You will receive the login and passwords to access and change the content as you wish. However I will also explain some rules and why you will need to follow if you want to maintain the consistency of your brand and design materials.


You will have full acess to all your graphics and elements of your brand. All files belong to you.




Pricing and Contracts

How much will cost your services?

There are crowdsourcing sites that will design a logo for $100 and agencies that will charge $100,000 plus. I offers a compelling alternative that fits in-between. After years working closer with design studios, digital agencies and creating brands I have extensive experience. If you are looking to make a reasonable investment in your branding (thousands not hundreds), I may be an excellent choice.

How much you charge by hour?

I don't price our work based on hours, I priced based on marketing value and the problem I are solving to help your business grow. I want to solve the problems you are facing in these initial steps of building your brand.

What are your payment terms?

A 25% to 50% (depends of the project size) deposit is due after a contract is signed, and before the project commences. The remaining balance is due at project completion. More details will be provided in the project’s contract.

Who owns the final files?

You do. Unless there are separate contracts with third parties such as illustrators, writers or photographers that state otherwise, all rights to the final project (this does not include any unused concepts) transfer to you once your project is paid in full. I reserve the right to use the work in my portfolio and for self-promotional purposes. Details will be in the project contract.

Do you use a contract with clients?

Yes. I will provide a contract detailing the deliverables, timeframe, cost and terms and conditions once I know more about your project. A contract helps to clarify responsibilities, set expectations, and reduce miscommunication.

Can you reduce your prices?

I understand that maybe the price can be more then you can afford at this moment. However, if you are looking, searching, about how build your brand, I'm confident that I can help you. My clients received excellent value for their investment.




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